Understanding the search engines

The search engines goal is very simple.  They want to provide the consumer or searcher with exactly what it is they are looking for!

If they can give the person searching the internet exactly what they are looking for,  then they have done their job.  If you type in a search term and get a list of unrelated websites then it will not be long before you start using a different search engine for your inquiries.

Sounds simple but it is true.  If someone types in to the search engine box “TV remote control” then they do not want to see pages about remote control cars, or television sales, they are looking for remote controls for TV’s.  Google and the other search engines do their best to ensure that the most relevant sites are the ones that come up in the top results.

Remember The Complete Picture - Do Not Omit The Foundation

The less related that a site is deemed to be by the spiders, the lower down the rankings it will appear.  Just do any search you like and then go to page 10 or 20 of the results and see the sort of sites that come up!

Getting Ranked In the Search Engine Results Pages (SERPS)

To achieve page one or better on the major search engines, TEAM SES creates and implements a variety of specific stratagems for each clients.  There is two separate areas to SEO, 1) on-page optimization and 2) off-page optimization.

Ranking well in the search engines is not the easiest thing to achieve or everyone would be doing it.  As search engines spiders become more selective and sophisticated, TEAM SES has to work harder and smarter to ensure that your site gets to page one or better and stays there.

The more competition there is in your industry sector the more work we have to do to stay ahead of the competition and keep your site on page one or better.

Trying to rank for house insurance (87,400,00 results), finance (609,000,000 results) or ring-tones (96,700,000 results) is like trying to find rocking horse droppings or chickens teeth.  There is so much competition in these markets that you are unlikely to ever rank well for these terms.

TEAM SES would have to specialize in a specific part of that general term to have any chance at all.  We refer to this strategy as “targeting the weak ice”.

The use of long keyword phrases rather than specific words is known as a ‘Long-Tail’ strategy. These keywords phrases are far easier to rank for and they will achieve higher ranking results in the short term, medium and long term.

Take “TV remote controls” as an example – TV remote controls has 41,300,000 search results. That means that there are over 41M pages found on the internet that have these words somewhere, in some order on their text.

If you put the term into quotes “PHRASE” then Google will show results that have these words together in that order. There are 68,800 search engine results for the exact term “TV remote controls”.

Now lets look at “replacement TV remote controls” that has only 9,800 results; by targeting this keyword phrase you will have a much better chance than trying to rank for the thick ice.

The search term “Panasonic replacement TV remote control” only has 3 results in Google.  That would be a walk in the park to rank for.  Hence, if your business is the sale and service of Panasonic TV remote controls, a well chosen selection of keyword phrases will propel you business to page one.  Other factors apply – this example is over simplified for illustration purposes.

Achieving page one or better ranking begins with the on-page optimization.  The reason for this is, if you start to get indexed and ranked for certain phrases and then make structural changes you will soon discover that consumers will be hitting links to pages that are no longer there resulting in – 404 – messages or errors.  This is to be avoided at all cost.  Site structure must be “spider beautiful” first before SEO can begin in earnest.

Check out the detailed information on On-page seo