Pay Per Click Management

Your Search Engine Stratagems Team can manage all of your Pay-Per-Click and Targeted-Traffic-Generation campaigns on behalf of your business.

Pay-Per-Click (PPC) – a well managed PPC campaign can result in immediate targeted traffic to your site in a cost effective manner. Within a short time your SE ranking campaign will generate more targeted traffic and over-take PPC. Both strategies run simultaneously can be a powerful market duo.

Targeted-Traffic-Generation (TTG) – in many markets and regions SES is generating qualified sales leads. Our clients may choose to take advantage of these sales leads through a managed TTC program. Cost To Be Determined by Industry Sector and Region.

TEAM SES will analyze your existing Internet marketing strategies; based on your goals, time-table and budget SES will create and implement a suite of stratagems to dramatically increase your internet traffic and sales.

The New Internet Wave Is Upon Us

HOW PPC WORKS: TEAM SES will carry out extensive research on the key phrases that people use to look for your product and/or services. We then look at the relevant costs for ranking each key phrase, which is in an “auction format” on the major search engines.

Keywords are broken up into tightly based themes or ad groups. Two or three adverts are then written for each of these individual ad groups.

A maximum cost per click is “bid” upon depending on the value of the keyword to our campaign. The positioning for the advert is also considered and bid upon. A daily budget is set and your PPC marketing campaign reaps the results of world-wide searches by consumers.

TEAM SES monitors your pay-per-click campaign daily. And we adjust or tweak your business adverts to the lowest cost CTR (click through rate).

Well performing keywords are moved to their own ad group and more adverts are written bid upon and posted.

TEAM SES will author a monthly report which identifies the number of clicks, the click through rate, the number of qualified prospective leads and the resulting sales volume and revenue.

The launch value of a Pay-per-Click placement campaign, and the resulting revenue is impressive for most clients in most industry sectors.

A well managed PPC campaign run simultaneously with a SEO ranking campaign is a very powerful Internet marketing duo. The following chart graphically demonstrates how SEO ranking can overtake a PPC campaign.