Search Engine Stratagems

The first step in search engine placement is to carry out a full and in depth analysis and report of your website to determine it’s strengths, and its weaknesses.

Once these have been established TEAM SES is able to advise on the best stratagems for success, a realistic time line and the likely results.

Industry specific keyword analysis report -

A good metaphor for the arena of key words is to think of a lake covered in ice.

On the surface the ice looks flat and level.  But if you look at it underneath the surface, you will discover that there are different densities of ice throughout.

Due to the varying thickness there are areas that will be far more resistant and difficult to break through than others.

In order to cut through the ice, with the least amount of effort and resistance one must find the ice that is least dense.

Not only will it be easier to break through but as it breaks up into smaller pieces the thicker ice becomes less resistant and easier to break up too.

In consultation with our client and his/her web designer, TEAM SES will carefully identify and choose key words, links, articles, photo galleries, plug-ins, videos and other content related tasks that are most effective and least resistant.

Pro active ranking and task analysis report -

Each business sector requires specific stratagems and action plans in order to achieve successful search engine placement.

A thorough analysis of the relevant business sector must be completed and a master plan must be created and implemented in order to ultimately achieve successful search engine placement.

Search engine placement tasks report -

From a thorough analysis of the relevant business sector for a client, a task report and a master plan will be created.

The master plan will include options and choices with a comprehensive analysis of the realistic results and time-table that can be expected from each course of action

The client has control of his/her choices based on a full understanding of the options, the value, related budget and the results to be expected.

Evaluation Report – “what YOU get”

Industry sector competitive analysis report –

Each sector of business has its own inherent competitiveness.

For example, the Financial Planning industry is extremely over populated.  If one is seeking a high search engine ranking as a world-wide financial planner among tens of millions of other financial planners, shear numbers alone will make the task much more labor intensive, time consuming, costly and will negatively affect the end results.

Upon review of our comprehensive website analysis report with our client, he/she will fully understand the process and the ultimate chances for success and satisfaction in their business sector and region.

Success ratio potential analysis report –

The potential for search engine ranking success in a given industry sector and what expectations are realistic is of paramount importance to the understanding and decision making process of our prospective client.

SES has a policy of full disclosure and transparency; we explain to our clients exactly what to expect from our efforts and the realistic timing on results.  Thus arming with full information on which to base his/her decision regarding choices in the area of search engine placement, our client can make well informed decisions.

Web site analysis and recommendations report –

If a prospective client already has an existing website, SES will completely evaluate the site for search engine placement and On-Page structure, which is the structure that your designer has created on your behalf.

The majority of website have been created by highly talented web designers to attract consumers.  Some web designer create sites with search engine placement in mind.

However most web designer are not fully familiar with the day to day subtle changes that are required to achieve and maintain successful web ranking.

Therefore, a complete analysis of the site is essential in order to understand what the foundation of the site is in order to create and implement a set of successful search engine placement strategies for your site.

Existing Keyword Analysis

TEAM SES digs to find which keywords the search engines spiders rank your site for and where you rank for these words.  This gives us a good insight into how the spider respond and react to your site.

Relevant Additional Keyword list

We also analyze your competitor’s sites and find out which keywords they are using to get ranked in the search engines.  We then modify your site and add relevant content to take advantage of what is successful in your industry and sector.

Conclusion: Your website analysis report is the architectural plan for the construction and implementation of your site based on the engineering realities of the world of search engines.