Search Engine Stratagems

Search Engine Stratagems.com… is a subsidiary of the Waterfall Services Inc.; an Internet marketing firm dedicated to increased volume of sale and higher profit margins for our growing family of clients.

Every effort is made to ensure that our clients are ranked well in search engine results pages (SERPS) and achieve volumes of new sales via qualified lead generation – PPC & TTG.

The man behind the operations and technical director of Search Engine Stratagems.com is Lloyd Hester.

The Magic Is In The New Internet Wave

Lloyd is at the forefront of SEO technologies, and he is considered to be a top expert in his field.  He has been involved in Internet marketing, sales lead generation, website development and search engine optimization for a number of years.

He started practicing SEO to promote his own businesses and  websites, back in the dark ages of the Internet.

As his knowledge and expertise grew, he took a number of these sites to the top positions in the search engines and generated large volumes of sales in the process.

He believes his repeated success is due to the use of the principle of ‘KAIZAN’, which means continual improvement.

There are four stages of ‘KAIZAN’:

1. Planning
2. Implementation
3. Measurable results
4. Review – Then go back to Step 1.

“This is not about major changes but lots of small improvements which help one to evolve and stay ahead.  So many businesses employ strategies that once worked, and they just keep on doing it, even when methods are out of date.  Fear of change; fear of upsetting the ‘Status Quo’ is the ‘Kiss of Death’; take General Motors for example”.

Lloyd’s continued success is due to the fact that he is always making small changes testing and learning something new about his industry every day.

“Search engine optimization is the creation and implementation of a long term set of ongoing stratagem, not a one-time short term fix.  Search engine results are fluid, and without continuous maintenance your site will slip and you will lose traffic and sales to your competitors “

Lloyd’s uncomplicated and no-nonsense approach has also enabled him to help a number of other businesses achieve the same level of success that he has achieved.

“Search engine optimization is a bit like trying to solve the Rubik’s cube, it appears difficult when you first look at it but once you learn the secret formula, it is quite simple.  “All you then need is practice; practice the right stratagems”, encourages Lloyd Hester.

Proof of The Pudding:

The world of SEARCH ENGINE OPTIMIZATION (SEO) has no shortage of advice and opinions regarding what works and how to achieve wonderful ranking results.  Some of the advice comes from “experts” in the field, some come from “home remedies” and some advice comes from folks in between.

Under the EDUCATION STATION pages of our site, Lloyd Hester has authored a virtual SEO course for beginners.  Having said that, SEO can be a daunting do-it-yourself project.  Still what we do and how we do it is laid out in plain view for all to see.  Anyone may analyze our strategies and determine for themselves how effective our technologies are.

Below, we offer a few simple examples of how TEAM SES has achieved page one ranking on the major search engines for a small sample of our clients.

• “export products Bali” – www.balitradedirectory.com
• “lighting fast Google ranking” – www.lloydhester.com
• “glass tables” – www.glasstablesandchairs.com
• “dog training UK” – www.royvon.co.uk
• “villas in Lanzarote” – www.lanzarotebreaks.com
• “electrician in Warrington” – www.cappershaw.com

*printed by permission.

CONCLUSION… in each of the above sample cases our clients enjoy page one ranking.  Such ranking generates a large volume of qualified targeted traffic to each site.  Our happy clients turn much of their new-found consumer traffic into new sales and larger profit margins.  At the end of each month their new sales and higher profit margins more than pay for their SES subscription.

I think that’s called a win-win situation!!

To see how we can help you achieve stellar results for you business contact us and we will be happy to consult with you about putting your site on page ONE!