Lloyd Hester
The man behind the operations and technical director of Search Engine Stratagems is Lloyd Hester.
Lloyd is at the forefront of SEO technologies, and he is considered to be a top expert in his field. He has been involved in search engine optimization and web development for many years.
He started practicing SEO to promote his own business websites, of which he has many, back in the dark ages of the Internet.
As his knowledge and expertise grew, he took a number of these sites to the top positions in the search engines and generated large sales volums in the process.
He believes his repeated success is due to the use of the principle of ‘KAIZAN’, which means continual improvement.
There are four stages of ‘KAIZAN’:
- Planning
- Implementation
- Measurable results
- Review – Then go back to Step 1.
This is not about major changes but lots of small improvements which help you to evolve and stay ahead. So many businesses employ strategies that once worked, and they just keep on doing it, even when methods are out of date. Fear of change; fear of upsetting the ‘Status Quo’ is the “Kiss of Death”; take General Motors for example.
Lloyd’s continued success is due to the fact that he is always making small changes testing and learning something new every day.
“Search engine optimization is the creation and implementation of a long term set of ongoing stratagem, not a one-time short term fix. Search engine results are fluid, and without continuous maintenance your site will slip and you will lose traffic and sales to your competitors “
Lloyd’s uncomplicated and no nonsense approach has also enabled him to help a number of other businesses achieve the same level of success that he has achieved.
“Search engine optimization is a bit like trying to solve the Rubik’s cube, it appears difficult when you first look at it but once you learn the secret formula, it is quite simple. “All you then need is practice; practice the right stratagems”, encourages Lloyd Hester.
Lloyd will put your business on page one of the major search engines!
